Free Webinar: Discover the Digital Impact of Your TV Ads
Register for the Webinar Bridging the Media Divide: Insights into TV’s Cross-channel Performance Date: Tuesday, October 11, 2016 Time: 2:00 PM Eastern Daylight Time Duration: 1 hour Summary In our...
View ArticleiSpot.tv Launches Conversion Analytics for TV Ads
Real-Time TV Ad Measurement Company Introduces Multi-touch Attribution Platform Connecting Ad Exposures Directly from 10 Million Smart TVs to Sales Bellevue, Wash. and New York City — April 19, 2017 —...
View ArticleCMOs Head to Upfronts with iSpot.tv, TV Advertising Analytics
This week, iSpot.tv hosted a pre-fronts breakfast in New York City hosting the chief marketing officers and senior marketing executives of major advertising brands. After an insightful conversation...
View ArticleHow TV Advertising Actually Moves the Needle: An Analysis of Marketers’...
The Evolution of Actionable TV While the traditional notion of TV advertising is about rapid reach and top-of-funnel awareness, brands are also thirsty for measurable results — specifically which TV...
View ArticleIntroducing Attention Analytics Index, Attention Scoring and Creative Wear
We’ve introduced a new Attention Analytics product module into our platform. This product makes it easy for TV advertisers to see when viewers are tuning out or growing tired of specific creatives, and...
View ArticleiSpot.tv & Inscape (VIZIO) Sign New 7.5-Year TV Data Deal for TV Ad...
Following Three Years of Product Development of Ad Measurement Products that leverage Smart TV Technology from Inscape, iSpot.tv Makes Major Bet on TV Attribution and Attention Currencies Seattle/San...
View Article